Jernigan Communication Transcript


Jernigan Communication Transcript


JERNIGAN: "[M]essage of the week" things, or "big idea of the week," I can't remember the--big idea--

Q: Big idea of the week, I think, yeah.

JERNIGAN: --that, rather than say, "Hey, let's build some communication messages," and then that's what we use for the response, they recognize that people quit looking at things. If you change it each week and coordinate it across posters, videos, YouTube, TV, broadcast, radio, whatever, and push that even down to the community monitors and others, then you have a coordinated weekly message to pregnant women, or to the elderly, or to kids, focused on soccer or whatever. Those were critical, I think, for making sure that people were constantly being reminded of the potential for infection and what to do if you got sick, but also such that if you did get sick, if you heard a survivor on TV or whatever, you're more likely to do something than not. Because if a survivor said, "I'm fine, it was okay, they didn't poison me with the food," which there was so many rumors going around. Social mobilization was key.


“Jernigan Communication Transcript,” CDC Museum Digital Exhibits, accessed June 14, 2024,